Sweat to Reset
Sweat to reset Focuses on bringing fitness and community into the workplace with the intent to encourage a healthy lifestyle and Improve company culture.
Sweat to Reset
Sweat to Reset focuses on bringing fitness and community into the workplace with the intent to encourage healthiness and improve company culture.
REvamping web presence to attract a new target market
To increase their unique value proposition, Sweat to Reset wanted to transition their target audience from a traditional consumer market (B2C) to businesses (B2B).
We began by identifying who their new personas would be if they were to be successful in engaging employers through market research. Next, we conducted a detailed analysis of Sweat to Reset's current audience by reviewing their Google Analytics and followers on Facebook, LinkedIn, and Instagram. While reviewing their website and social media platforms, we identified areas of success and areas of improvement - focusing on messaging and images specifically to increase their client's knowledge regarding the return on investment.
Audience analysis
social media audit
website audit
Outreach Strategy
Positioning & Messaging
Market Research
back to all work
Revamping web presence to attract a new target market
To increase their unique value proposition, Sweat to Reset wanted to transition their target audience from a traditional consumer market (B>C) to businesses (B>B).
We began by identifying who their new personas would be if they were to be successful in engaging employers through market research. Next, we conducted a detailed analysis of Sweat to Reset's current audience by reviewing their Google Analytics and followers on Facebook, LinkedIn, and Instagram. While reviewing their website and social media platforms, we identified areas of success and areas of improvement - focusing on messaging and images specifically to increase their client's knowledge regarding the return on investment.
Audience Analysis
Market Research
Social media audit
Positioning & messaging
website audit
Outreach strategy
followers across different social media accounts
1078
Moving beyond the scope
Throughout the full digital audit, we provided recommendations on how Sweat to Reset can increase revenue and traction through outreach strategies and implementation tactics, such as digital advertising and grassroots approaches.
Target Personas
Target Personas
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