The STARTedUp Foundation
The startedUp Foundation is a nonprofit focused oN encouraging students to view the world through the Lens of entrepreneurship and see problems as opportunities.
The STARTedUp Foundation
The STARTedUP Foundation is a nonprofit focused on encouraging students to view the world through the lens of entrepreneurship to see problems as opportunities.
Promotion and advertising leads to increase in programmatic sign-ups
Each year, the STARTedUP Foundation hosts the most elite high school pitch competition in the country - Innovate WithIN. In 2021, just over 800 students registered and in 2022, there were nearly 2300 registrants. To make this possible, our team launched a detailed campaign that included market research, email marketing, digital advertising, media pitches, and implementing a grass-roots approach.
While the pitch competition is for high school students, the target audiences also included parents/guardians, educators, universities, and employers.
Concept Development
CoPYWRITING
Design
Advertising
Digital Strategy
Public Relations
Market Research
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Promotion & Advertising leads to Sign-Up increase
Each year, the STARTedUP Foundation hosts the most elite high school pitch competition in the country - Innovate WithIN. In 2021, just over 800 students registered and in 2022, there were nearly 2300 registrants. To make this possible, our team launched a detailed campaign that included market research, email marketing, digital advertising, media pitches, and implementing a grass-roots approach.
While the pitch competition is for high school students, the target audiences also included parents/guardians, educators, universities, and employers.
Concept Development
CoPYWRITING
Design
Advertising
Digital Strategy
Public Relations
market research
Increase in 2022 sign-up rates when compared to 2021 Campaign
180%
Establish a diverse strategy
To make an already successful program better, we built a multi-pronged marketing plan targeting our separate audiences by creating unique messaging, graphics, and video ads to appeal to the individual's needs. We utilized Facebook, LinkedIn, Instagram, Google Ads, and YouTube.
180%
Increase in sign up rates when compared to 2021 campaign
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