Good Wages Initiative
The good Wages Initiative was launched to challenge employers to provide sustainable wages and healthcare benefits to full-time employees in order to establish a higher quality of life for Indianapolis residents.
Good Wages Initiative
The Good Wages Initiative was launched to challenge employers to provide sustainable wages and healthcare benefits to full-time employees in order to establish a higher quality of life for Indianapolis residents.
Brand & Messaging development impacts economic Outlook
The purpose of the Good Wages Initiative is to communicate the importance of increasing wages to benefit the economic future of Indianapolis. Because of the importance of the initiative, we held several focus groups and performed in-depth market research to confirm that the messaging was both sustainable and engaging for each unique audience.
Once the messaging was established, we built out language for the Good Wages website and created several design aspects to be distributed among partners in order to positively influence other employers to engage with the initiative. Beyond creating design, we also developed a detailed marketing plan with finalized messaging, social media template posts, press releases, and graphics to utilize partnerships for promotion.
Furthering the public relations strategy beyond sending press releases to the media, we also conducted several media pitches to local TV, radio, and news outlets.
Copywriting
Positioning & Messaging
Marketing Strategy
Public Relations
Design
back to all work
Focus Groups
Market Research
Brand & Messaging Development Impacts Economic Outlook
The purpose of the Good Wages Initiative is to communicate the importance of increasing wages to benefit the economic future of Indianapolis. Because of the importance of the initiative, we held several focus groups and performed in-depth market research to confirm that the messaging was both sustainable and engaging for each unique audience.
Once the messaging was established, we built out language for the Good Wages website and created several design aspects to be distributed among partners in order to positively influence other employers to engage with the initiative. Beyond creating design, we also developed a detailed marketing plan with finalized messaging, social media template posts, press releases, and graphics to utilize partnerships for promotion.
Furthering the public relations strategy beyond sending press releases to the media, we also conducted several media pitches to local TV, radio, and news outlets.
Copywriting
Marketing Strategy
Public relations
Positioning & Messaging
Design
Focus Groups
Market Research
Indianapolis businesses committed to supporting GWI prior to April 2022 launch
18
Utilizing pre-existing relationships
To increase outreach as we launched the initiative, we built a multi-pronged marketing plan targeting our separate audiences and empowering them with the resources to promote their organization and the benefits of being a Good Wages Initiative Choice Employer.
18
Indianapolis businesses committed to supporting gwi prior to april 2022 launch
Utilizing pre-existing relationships
To increase outreach as we launched the initiative, we built a multi-pronged marketing plan targeting our separate audiences and empowering them with the resources to promote their organization and the benefits of being a Good Wages Initiative Choice Employer.
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